Apr 24, 2020
An interview with midlife entrepreneur coach Colleen Kochannek on how to start a business in midlife and beyond. Colleen also very bravely opens up about coping with becoming a widow at 50.
We talk about:
Moving on from
redundancy
Insidious ageism in the workplace
The difficulty of finding work in midlife and beyond
Starting a business instead of getting a new job
Older women make great entrepreneurs
The skills we have that make us great business creators
Identifying your unique skills – many that have come with age
Not being afraid of technology
Not making those digital dinosaur excuses
Being a digital
immigrant
The joy of working out how to do something technical
How working online can actually be reasonably easy nowadays
The many places online where you can find affordable help
Focus on your own zone of genius – hire out the rest
Working out what your business could be when you have no idea
Looking at the things you love, are good at and what people ask you
to do
Working out what you do not want to do
Valuing home-maker skills as much as any others
The first steps to building an online business
The importance of validating your idea
Testing out your idea on Facebook
Building an email list of potential customers
Working out what your minimal viable product is
Learning about freebies/optins
Becoming a widow at 50
Coping with losing your husband
Finding a reason to look forward and creating a new life
Taking responsibility for your domestic affairs
How creating her business helped Colleen cope with grief
Adapting to life being single
And lots more!
You can find out more about Colleen:
Website: www.scrappyfrontier.com
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You can find out more information and get the show notes to every episode at magnificentmidlife.com. That’s also where you’ll find strategies, support and resources to help make your midlife magnificent. There’s a midlife wellness program, courses, midlife mentoring to help make the most of your next chapter and our online Members Club. If not now, when?